Hi, I’m Annie Flesher
I’m a product manager with 8+ years of experience creating impactful products by blending design and technology. At Nike, I lead development of compelling web and desktop experiences, including a platform that powered asset production for Nike.com. My expertise includes full UI redesigns, working with full-stack developers, and managing diverse stakeholders across time zones. I thrive in cross-functional teams, partnering with designers and engineers to deliver exceptional user experiences.
Nike
Lead Product Manager
2021-2024
Icon
I directed the vision, strategy, and go-to-market initiatives for Nike’s in-house product photography platform, ICON. The platform was responsible for streamlining workflows for asset production, processing over 100,000 SKUs annually.
By leading a UI redesign and implementing new features, I reduced end-user workflow time by 300%. Collaborating with product design, I conducted user interviews and aligned cross-functional teams to develop a unified product roadmap. Managing a Jira backlog for a team of 8 full-stack engineers, I ensured efficient development and timely delivery of impactful features.
Additionally, I balanced competing priorities across stakeholders, including merchandise management, photographers, and QA, while leveraging quarterly NPS surveys to guide roadmap decisions.
Nike
Campaign Planning
Senior Product Manager
2018-2021
I managed Nike's global platform for marketing campaign planning and creative sharing, streamlining execution across geographies and enabling $3.5 million in annual savings by fostering transparency and asset reuse across teams.
I developed a unified taxonomy and marketing hierarchy to align campaign planning globally, successfully pitched geo leadership to expand the user base from 500 to 2,000, and led a worldwide rollout with in-person training.
Additionally, I mentored a junior PM, guiding them in gathering user requirements and writing user stories to drive feature development.
Social CS Platform
Nike
Product Manager
2016-2017
I configured a third-party platform to centralize Nike's Social Customer Service operations, integrating social feeds and Nike App comments for streamlined case management and customer profile mapping.
I built social listening queries to create a sentiment-tracking dashboard, providing insights into brand perception and customer support effectiveness.
Additionally, I designed internal reporting systems to monitor agent performance and efficiency, while managing vendor relationships to ensure the platform met business needs.
Art
In my free time, I’m always creating. These personal projects fuel my curiosity, provide endless opportunities to learn, and keep my passion for innovation alive.
Beyond my work in product management, I’ve developed a deep love for stained glass art, particularly crafting light fixtures. What began as a simple challenge to learn something new quickly grew into a full-blown passion. Over the past year, I’ve embraced my creative side, dedicating time to refine my craft and connect with the maker community. This journey even led to the launch of my own small business.
Through this experience, I’ve discovered how much I value the freedom to create and design without the constant pressure of "succeeding" for survival. Balancing product work with art allows me to engage both the analytical and creative sides of my brain, bringing a sense of harmony and fulfillment to everything I do.
