Hi, I’m Annie Flesher
I'm a strategic product leader with 8+ years of experience creating impactful platforms and creative tools. At Nike, I led development of enterprise solutions including Nike's global campaign management platform and the creative production system that powered Nike.com's digital assets. My expertise spans full-stack product development, cross-functional team leadership, and transforming complex workflows into intuitive user experiences. Beyond tech, I'm the founder of Ann Made Glass, where I design and craft contemporary stained glass pieces, bringing the same attention to user needs and technical precision to my creative work.
Nike
Lead Product Manager
2021-2024
Icon
Led vision and strategy for ICON, Nike's in-house product photography platform that processes over 100,000 SKUs annually for Nike.com. Spearheaded a complete platform redesign that transformed creative production workflows through extensive user research and cross-functional collaboration.
Working closely with product designers and a team of full-stack engineers, I balanced diverse stakeholder needs across merchandise management, photography, and quality assurance teams. Through iterative development and data-driven decision making, we created an intuitive platform that dramatically improved efficiency while maintaining Nike's high creative standards.
Nike
Campaign Planning
Senior Product Manager
2018-2021
Led Nike's global marketing campaign platform that transformed how regional teams plan and share creative assets worldwide. By developing a unified campaign taxonomy and marketing hierarchy, we enabled unprecedented visibility and collaboration between markets, significantly reducing redundant production through improved asset discovery and reuse.
Through close partnership with regional leadership teams, I orchestrated the platform's worldwide expansion and adoption through strategic feature development and hands-on training. This collaborative approach, combined with mentoring junior product managers, fostered a culture of user-centered design that enhanced both team efficiency and creative output.
Social CS Platform
Nike
Product Manager
2016-2017
Architected Nike's integrated social customer service platform, unifying social media engagement and Nike App interactions into a centralized case management system. By designing sophisticated social listening capabilities and performance analytics, we enabled teams to efficiently respond to customers while capturing valuable insights about brand sentiment and support trends.
Through thoughtful system design and vendor collaboration, I created comprehensive monitoring dashboards that helped customer service teams optimize their performance and better understand customer needs across all digital touchpoints.
Art
When I'm not building digital products, you'll find me in my studio creating contemporary stained glass art. What started as a creative experiment turned into Ann Made Glass, where I design everything from sculptural light fixtures to architectural installations.
I love how stained glass combines technical precision with creative expression - much like product management, but in a different medium. It's become my way of connecting with Portland's vibrant maker community while keeping my creative energy flowing. This balance of analytical and artistic work brings a unique perspective to everything I do.
